Subject: Brookdale Beverage
I just read your story online about Brookdale Beverage and it brought back some memories for me. I worked behind Mr Peretti's home at Brookdale Beverage for a couple of years during high school ('82-84). It was my first job. I also attended school with his grandchildren (which is how I found out about the job). He was an intelligent, hardworking, firm but fair man. Although I appreciated the gesture, I really hated the lunch sandwiches that he made for us (still not sure what type of lunchmeat it was).
I look back and reflect on how hard the work was! Right about the time that I worked there, in hindsight, they had an opportunity to differentiate themselves by developing healthy drinks (like Snapple did). Unfortunately, Joe grew old and there was no-one there to tweak the business model. I wish I was a few years older at the time and was able to somehow help keep his dream alive.
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